The essence of life’s journey stretches beyond the boundaries of work and day-to-day life and is found in the things that feed our soul and engage and nurture our senses. The lure of nature, the draw of the aquatic world, and the attraction and connection with what they have to offer is what fuels us as an angler. For Daiwa this attraction, this connection with nature is more than just a part of life, it is our life, and for over 60 years we’ve been driven and inspired to create and deliver anglers the most advanced and dynamic fishing gear the world has to offer. Fishing gear that will allow you to tackle the diverse and expansive fishing this planet has to offer, and provide you with the ultimate angling experience. Daiwa is born to fish, and built to inspire.

Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.

To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing. Daiwa Corporation believes the specifications on this website to be correct. However, Daiwa reserves the right to make changes in specifications, prices, programs or any information displayed as our own, without obligation or prior notice.