Bemidji, MN – While some manufacturers have tapped, even slammed on the product development brakes, Northland is pushing the pedal to the metal. The economy is tough, so now more than ever, Northland’s commitment to stimulating angler excitement is needed.
For 2024, Northland proudly introduces an exceptional collection of intelligently designed lures for a multitude of species. Here’s a look under the hood…
Pitchin’ Puppet
For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® for casting, and with great success. Now, Northland has designed a bait specifically for the job. The Pitchin’ Puppet features a lead frame with an over-molded resin exterior and fin, giving it a lifelike translucent baitfish appearance with exceptional durability. When jigged, snapped, or ripped, the Pitchin’ Puppet darts and rolls to trigger strikes. A wide-gap rear hook – and absence of a front hook – make this lure perfect for darting across the bottom, and the split-ring connected treble hook will keep fish pinned all the way back to the boat.
- Over-molded resin body and tail that’s extremely durable
- Baitfish profile
- Wide-gap rear hook for better hooking percentages
- Cast and retrieve or vertically jig to create a darting action like a dying minnow
- 15 Colors
- SIZES: 2-inch (5/16 oz.), 2-3/8-inch (5/8 oz.) and 2-3/4-inch (1 oz.)
MSRP $9.99
AVAILABLE SPRING 2024
Tungsten Crappie King
Designed with the panfish angler in mind, the Tungsten Crappie King Jig is the ultimate for bringing slab crappies and jumbo perch to the dinner table. It features an eco-friendly, compact tungsten head that is 30% more dense than lead. Tungsten gets to the fish faster and provides superior sensitivity within a smaller profile. On the back end, the Tungsten Crappie King Jig features an ultra-sharp, perfectly proportioned hook crafted for the delicate mouths of panfish.
- Tungsten head that is 30% more dense than lead
- Smaller, ultra-sharp hook
- 3D holographic red eyes
- 8 Colors
- SIZES: 1/16 oz. (#8 Hook) and 1/8 oz. (#6 hook)
MSRP $6.49 (2 card)
AVAILABLE SPRING 2024
Tungsten Crappie King Fly
This beauty features all the benefits of the Tungsten Crappie King Jig with a handtied feather and tinsel splashed tail. It also features an eco-friendly compact tungsten head that is 30% denser than lead. Out the back is the same ultra-sharp, perfectly proportioned hook designed for the soft mouths of panfish.
- Ultra sharp smaller hook perfect for panfish
- 3D holographic red eyes and handtied tail
- 8 Colors
- SIZES: 1/16 oz. (#8 Hook) and 1/8 oz. (#6 hook)
MSRP $7.99 (2 pack)
AVAILABLE SPRING 2024
Tungsten Flat-Fry Fly
This feathered-friend hangs at a 90-degree angle to imitate fry-sized fish, a favorite forage of perch, bluegills, and crappies. Real feather hackle adds to the illusion of a swimming fry. This is especially important in pressured panfish waters, offering something that looks familiar and natural. The Tungsten Flat-Fry Fly rests horizontally, mimicking real live fry and small forage. Its flat top and tungsten material reflect sonar signals.
- Made of tungsten, which is 30% more dense the lead
- Falls fast and is exceptionally sensitive
- Collar and tail feathers
- Environmentally-friendly tungsten material
- SIZE: 1/16-ounce
- 11 Colors
MSRP $6.99 (2 pack)
AVAILABLE SPRING 2024
Marabou Jig
Born in the workshops of Canadian anglers, the marabou jig has been a long kept secret of tournament anglers. The secret’s out…but getting your hands on one of these prized possessions was challenging until now. Northland’s Elite Series Marabou Jig features premium marabou feathers handtied around an ultra-strong, ultra-sharp, Gamakatsu® hook.
- Handtied premium marabou feathers
- Premium Gamakatsu® hook
- SIZES: 1/16 oz., 3/32 oz., and 1/8 oz.
- 3 Colors
$5.99 (2 card)
AVAILABLE SPRING 2024
Deep-Vee Jig (New Metallics)
Northland adds a quartet of new colors to the Deep-Vee Jig series. The popular jig’s keeled “DEEP-VEE” design is wider on top to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Whether fished with live bait or plastics, the Deep-Vee’s Barb-Wire® keeper makes sure your bait isn’t going anywhere.
- Keeled “DEEP-VEE” design tracks straight and falls fast
- Realistic 3D eyes “match the hatch” and entices strikes
- Barb-Wire® keeper locks on soft plastics
- SIZES: 1/16 oz. (#2 hook), 1/8 oz. (1/0 hook), 1/4 oz. (2/0 hook) and 3/8 oz. (3/0 hook)
- NEW METALLICS: Metallic Orange, Metallic Chartreuse, Metallic Purple, and Metallic Gold
- 16 total colors
MSRP $6.49 (3 pack)
NEW COLORS AVAILABLE SPRING 2024
Deep-Vee Spin
The new Deep-Vee Spin provides extra flash and vibration via the willow blade. Sports the keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. Has large, accurate eyes that exude a “match-the-hatch” realism. Fished with live bait or plastics, the Deep-Vee’s Barb-Wire® keeper keeps your bait in place.
- Thumper willow blade adds flash and vibration
- Keeled “DEEP-VEE” design tracks straight and falls fast
- Realistic 3D eyes “match the hatch”
- Barb-Wire® keeper locks on soft plastics
- 12 Colors
- SIZES: 1/16 oz. (#2 hook), 1/8 oz. (1/0 hook), 1/4 oz. (2/0 hook) and 3/8 oz. (3/0 hook)
MSRP $7.49 (2 pack)
AVAILABLE SPRING 2024
Deep-Vee Flashtail
The Deep-Vee Flashtail is dressed with mylar tinsel and holographic flash strands for optimum flash and lifelike action. Has keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism.
- Keeled “DEEP-VEE” design tracks straight and falls fast
- Realistic 3D eyes “match the hatch” and entices strikes
- Flashtail dressing moves and acts like an injured baitfish
- 12 colors
- SIZES: 1/16 oz. (#2 hook), 1/8 oz. (1/0 hook), 1/4 oz. (2/0 hook) and 3/8 oz. (3/0 hook)
MSRP $7.49 (2 pack)
AVAILABLE SPRING 2024
Tungsten Jig and Tungsten Short-Shank Jig (New Size and Color)
The Tungsten Jig and Short-Shank Tungsten Jig give anglers a step up on traditional lead jigs. Molded from tungsten, which is 30% more dense than lead, these jigs feature a fast fall rate and less drag in the water. This lets you fish a lighter tungsten jig than typically used with a comparable sized lead jig. The hardness of tungsten increases sensitivity, too. Both jigs carry a premium hook and dual bait keepers that lock on soft plastics and live bait.
- Made from eco-friendly heavyweight tungsten
- Tungsten’s hardness allows anglers better feel for bottom contact and lite bites
- Premium Mustad® Ultra Point hook
- Dual bait keepers lock on soft plastic and live bait
- Red “T” eyes easily distinguish tungsten
- 9 colors, including the NEW Black
- SIZES: NEW 1/16 oz. (#2 hook, 1/8 oz. (1/0 hook), 1/4 oz. (2/0 hook), and 3/8 oz. (3/0 hook)
MSRP $7.99 to $9.99 (2 pack)
NEW SIZE AVAILABLE SPRING 2024
Eye-Candy PADDLE SHAD
Northland’s new Eye-Candy Series of soft plastics transforms how anglers fish for walleyes with its Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3 1/2-inches, the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the bottom. This shape paired with its lifelike action, flotation, and durability, makes it the closest thing you can get to live bait!
- Boot tail kicks with the subtlest of movements
- Super TPE formula is super soft and buoyant for maximum action
- Durable and stretchy Super TPE material holds up fish after fish
- 18 Colors
MSRP $7.99 (5 pack)
NOW AVAILABLE!
Eye-Candy GRUB
This isn’t your grandpa’s old grub! The Northland Eye-Candy Grub features a double curly tail that never stops moving. Extra soft, Super TPE material provides maximum action, durability, and floatation.
- Eye-Candy Super TPE’s formula is super soft and buoyant for maximum action
- Super durable stretchy TPE material holds up fish after fish
- SIZE: 3-inch
- 12 Colors
MSRP $7.99 (5 pack)
NOW AVAILABLE!
Eye-Candy NIGHTCRAWLER
Dragging nightcrawlers behind spinner rigs simply works, and the Eye-Candy Nightcrawler is no exception. Northland’s Super TPE formula’s lifelike movement and flotation allows the Eye-Candy Nightcrawler to undulate and swim like the real thing. Unlike its live counterpart, the Eye-Candy Nightcrawler’s durability lets you catch fish after fish on the same bait.
- Eye-Candy Super TPE formula is super soft and buoyant for maximum action
- Super durable stretchy TPE material holds up fish after fish
- SIZE: 6-inch
- 8 Colors
MSRP $7.99 (5 pack)
AVAILABLE SOON!
Eye-Candy MINNOW
It’s hard to beat live bait, but the Eye-Candy Minnow does just that! Molded from Northland’s Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day. Northland’s Eye-Candy Material provides stretch, durability, and flotation giving it superior action compared to traditional plastics. Realistic minnow body moves, suspends, and looks like the real thing
- Eye-Candy Super TPE formula is super soft and buoyant for maximum action
- Super durable stretchy Super TPE material holds up fish after fish
- SIZES: 3-inch and 4-inch
- 12 Colors
MSRP $7.99 (5 pack)
NOW AVAILABLE!
Eye-Candy JIG CRAWLER
Northland’s Eye-Candy Jig Crawler is a proven shape. Blended with Northland’s Super TPE formula that is buoyant and super flexible. Works on a Jig, dropshot, or bottom-rig to bring more hungry walleyes topside.
- Super TPE formula is super soft and buoyant for maximum action
- Durable and stretchy Super TPE material holds up fish after fish
- SIZE: 3 ½-inch
- 12 Colors
MSRP $7.99 (5 pack)
AVAILABLE NOW!
Gum-Ball® (New Colors)
The classic round head jig. Features super-sharp hooks, molded bait-keeper, and appropriately sized eyelets. The Gum-Ball Jig now comes in 22 colors and 8 sizes.
- Premium quality “Ball Head” molded around a blood red or black nickel hook
- Painted with vibrant fish attracting colors
- “Bait Saver” collar securely holds soft plastics and live bait
- NEW COLORS: Super-Glo Wonderbread, Super-Glo Purple Wonderbread, Metallic Purple, Super-Glo Blue Wonder, Super-Glo Pink Wonder, Metallic Orange, Super-Glo Polka Dot, Metallic Chartreuse, Metallic Gold, and Super-Glo Sneeze.
- SIZES: 1/64-oz. (#8 hook), 1/32-oz. (#6 hook), 1/16-oz. (#4 hook), 1/8-oz. (#1 hook), 3/16-oz. (1/0 hook), ¼-oz. (2/0 hook), 3/8-oz. (3/0 hook), and ½-oz. (3/0 hook)
MSRP $6.49 (pack counts vary)
NEW COLORS AVAILABLE SPRING 2024
Keel Weight (New Colors)
Great sinker for delivering big bait rigs down deep. Attach your line to one end and leader to the other, and your bait will stay right in the strike zone.
- SIZES: 1 oz., 1 ½ oz., and 2 oz.
- 4 Colors
MSRP $5.49 – $6.49 (2 pack)
NEW COLORS AVAILABLE SPRING 2024
Torpedo Weight (New Colors)
Sinks quickly and offers little resistance during the retrieve. Great for working deep water.
- SIZES: 1 oz., 1 ½ oz., and 2 oz.
- 4 Colors
MSRP $5.49 – $6.49 (2 pack)
NEW COLORS AVAILABLE SPRING 2024
Rock-Runner® Bottom Bouncer (New Colors)
Deadly for drifting and trolling live bait snells, spinner rigs, spoons, and floating minnow baits for walleyes. Glides over rocks, moss, logs, weeds, and other cover. Tie direct to 10- to 17-pound test mainline and fish at a 45-degree angle to keep tip of the wire bouncing the bottom. Imparts pulsating dash-pause-fluttering motion to the bait.
- Most popular trolling and drifting sinker on the market
- 10” stainless steel wire feeler that glides over jagged rocks, logs, stumps, moss and weed cover
- NEW COLORS: Super-Glo Wonderbread and Super-Glo Purple Wonder
- SIZES: 1/4 oz., 1/2 oz., 3/4 oz., 1 oz., 1-1/2 oz., 2 oz., and 3 oz.
MSRP $4.49 to $8.99 (2 pack)
NEW COLORS AVAILABLE SPRING 2024
Rock Runner® Slip Bouncer (New Colors)
Sliding design prevents fish from feeling the weight and produces a subtler bait motion than fixed-arm bottom bouncers. Slip onto line or use quick-change on/off weight snap.
- NEW COLORS: Super-Glo Wonderbread and Super-Glo Purple Wonder
- SIZES: 1/4 oz., 3/8 oz., 1/2 oz., 3/4 oz., 1 oz., 1-1/2 oz.
MSRP $4.49 to $7.99 (2 pack)
NEW COLORS AVAILABLE SPRING 2024
