Tar River Co. was started in 2020 by eastern North Carolina native Capt. Will Paul to create an outfitter that specialized in the regions unique freshwater resources. Tar River Co. operates primarily on two of the states most productive and wild coastal river systems- the Tar & Roanoke Rivers. This gives them hundreds of miles of water to target both resident and migratory fish throughout the season.
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The base of operation is in Rocky Mount, North Carolina which puts us within two hours of all the regions most productive waters. Tar River Co. strives to provide the most complete service anywhere in the state- quality lodging, airport shuttles, premium equipment and of course professional fishing guides.
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Eastern North Carolina’s coastal rivers provide us with wild scenery and productive fishing
Tar River Co.’s fishing program has been developed over the course of many years to give anglers of all skill levels the opportunity to experience this incredible resource. Many species of gamefish call these waters home- with many more migrating in from the ocean every year for annual spawning runs. We specialize in target all these species with the fly rod. Tar River Co. guides are dedicated to developing each of our clients as an angler- we want you to get better. Along with providing a safe, fun and productive day on the water, we want you to leave with a better understanding of fly fishing. Our goal is not just catching fish, but helping you to understand why you are catching fish. Each of the trips is tailored to what each specific client wants to get out of the experience; sight fishing, top water tactics, specifically targeting trophy sized fish- the list goes on. While fly fishing is their speciality, they do not hesitate to employ light tackle techniques where it is appropriate. Tar River Co. operates a number of watercraft to safely and comfortably get anglers to the most productive fishing. Large skiffs, Jon boats with jet drives, and rafts are all used throughout the season. All Tar River Co. guides are US Coast Guard licensed Captains and fully insured.
Capt. Will Paul – Owner, Guide
Will is the owner of Tar River Co. He is an Eastern North Carolina native, born in Greenville, North Carolina. Since a teenager, eastern North Carolina’s warm water and migratory fisheries have captivated him. Will has spent his years exploring and learning every part of this unique region. He started his career in the fishing industry with The Orvis Company as a fly fishing instructor in Raleigh, NC. Shortly after Will accepted a seasonal position as a guide at one of Alaska’s most prestigious fishing lodges, Tikchik Narrows Lodge in Bristol Bay, Alaska. After cutting his teeth in Bristol Bay Will left Orvis to start his own operation on the rivers of eastern North Carolina while still migrating to Alaska every summer to work with and learn from some of the best guides in the world. In 2020 Will made the decision to
expand and open the Tar River Company in hopes of further developing and protecting his home waters in Eastern North Carolina. Will holds a USCG Captain’s license and spends 300+ days a year on the water between North Carolina and Alaska. Will is also an Orvis Endorsed fishing guide. His goal is to help his guest become better anglers that have a more intimate understanding of the fish they are targeting and the waters they call home.
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